As a Recruiter, my team and I at Talent House Recruiters are always keeping up to date on the latest and greatest ways to raise not only our own profile visibility, but our also those of our candidates. You want to get noticed right? Our clients are taking LinkedIn profiles very seriously too… but recently we were VERY surprised at just how serious.
“Your candidate has 25 ‘Skills’ listed on LinkedIn”. “That’s over the top and not a good presentation of one’s capabilities and shows lack of focus”. “In addition, the files that he has uploaded to Linkedin are really not that impressive”. That was the email we received from our client… Wow!
This had me thinking a lot about things that we can all do to achieve a greater response and feedback in general.
With 277 million users and counting, LinkedIn has become the definitive business-networking site according to Kelly Reed, Senior Financial Analyst at Spudnik Inc.
If you’re just using the site as a place to keep your resume online, however, then you’re missing out on some great opportunities. I recently was told by a candidate that they have gone 18 years without a LinkedIn page and my response was “Well, it’s 2014 and you absolutely need one in order for me to submit you for this role”. Honestly, some of my clients look at LinkedIn FIRST before they even look at a Resume or a bio.
LinkedIn has been rolling out several new features in the past year, including a new publishing platform and a revamped “Who’s Viewed Your Profile” function.
Here’s 10 ways you can make LinkedIn a more valuable tool for keeping in touch with your network and getting recruiters to come calling with opportunities.
1. Follow your favorite “Influencers” in Pulse.
You may not have been paying attention, but LinkedIn has been churning out original content from thought leaders around the world. The site’s Pulse page collects posts from handpicked “Influencers” like Richard Branson, Martha Stewart, and Bill Gates.
2. Share relevant articles with your peers and network, and consider writing your own.
While Facebook, Twitter, Instagram, Snapchat and Tumblr are great outlets for sharing lighthearted viral content with friends, LinkedIn is the place to share articles and videos relevant to your industry and business in general.
LinkedIn’s developers initially skipped a “block user” feature in an attempt to be a truly open networking site, but they finally gave in to users’ demands for one.
3. Monitor who’s seeing your page, and adjust accordingly.
Soon all users will also be able to use the revamped “Who’s Viewed Your Profile” feature. Even non-Premium users will be able to see how users are finding them, and what industries these users belong to. I like to reach out to the people who have viewed my profile, however, sometimes I find the feature a bit creepy when people choose to remain anonymous. Reconsider if you’re one of these creepers… the function is very 2010. Your Boss is not stalking you on LinkedIn… at least I hope not.
4. Join groups to improve your visibility.
LinkedIn says that active group users get four times as many profile views as those who don’t use this resource. A good place to start is to join your alma mater’s official group and see what discussions are going on.
5. Use the “Relationship” tab to keep track of your contacts.
If you would like to add someone you don’t personally know, send them a personalized message explaining why you would like to connect and how sharing your business network can be beneficial. Remember the LinkedIn is not about the number of contacts, it is about the quality of the contacts in your network.
6. Endorse and recommend your connections.
Don’t forget to make use of endorsements and recommendations. It helps your connections build credibility and makes them more likely to return the favor. LinkedIn is also a perfect place to recommend colleagues with a brief anecdote, as well as ask for recommendations from previous employers.
7. Tap into the job listings.
There’s an easy-to-use job listings tool that’s helpful if you are either looking for a job or looking for an employee. All of your searches are kept private, so feel free to browse the listings LinkedIn recommends for you based on information in your profile, search for keywords, and find opportunities within your networks.
8. Use a professional headshot and a customized URL.
Multiple reports have shown that LinkedIn pages with profile pictures get more views than those that don’t. Your photo should be clear, not include other people, and be appropriate for your industry. Keeps those pics from Spring Break in Cancun and your wedding on your Facebook page.
Display a personal, customized link/URL on your page… don’t make people search for it or have to cut and paste a URL that has 1000 characters. Keep it simple. Use your name and try to resist being too cleaver.
9. Make your page easy to scan.
Probably the worst thing you can do is to have your profile be one long list. Recruiters won’t bother learning about you if your page is a chore to read. Make sure you distribute your information across each of the sections LinkedIn offers, and arrange them in an order you consider most relevant to your industry and the job you’re seeking.
10. Be sure to write a summary.
Don’t neglect the crucial “Summary” box. Think of it as a first impression of your professional profile. It is also the perfect place for keywords that will enhance search engine optimization (SEO) benefits for your page.
Lastly, consider keeping those ‘Skills’ down to bare minimum 10-15 tops, especially if your resume somehow winds up on the desk of my client that I mentioned above. Keep them specific to your industry and not all the peripheral things that you have done in the past.
Contribution Source: Kelly Reed, Senior Financial Analyst at Spudnik Inc.
ABOUT THE AUTHOR: Brendon Myles Carroll is an ambitious entrepreneur and lifelong marketer and salesperson. With an innate passion for “connecting people”, consumer promotion and digital media, Brendon has been building teams for startups and well-established companies such as: News Corporation, Cox Communications and Catalina Marketing since 1995, then transitioned effortlessly as Founder & CEO of Talent House Recruiters, Inc. For more information about recruiting services, please visit www.TalentHouseRecruiters.com.